Innovative Cycling Solutions

At Link, we are on a mission to provide innovative, cutting-edge, and thoughtful solutions to help athletes succeed. With our headquarters in Laramie, WY, we provide bike fitting services to people all over the globe. As long-time athletes with Wyoming roots, we believe that no matter your location or where you are in your cycling journey, you should have access to high performance services.

CEO, Co-Founder

Aaron Ross

Aaron has 20+ years in the cycling industry with 13+ years as a master bike fitter. For 5 years he was the director of technology and general manager of the FASTER wind tunnel in Scottsdale. Aaron has extensive technical experience in aerodynamics and biomechanics and has worked with many Olympians, world champions, Tour de France riders, and people of all cycling abilities. Currently, Aaron lives in Laramie, WY with his wife (Melissa), two young daughters (Saoirse-6, Aoife -4), and three border collies.

Aaron has cycled all over Europe, was a Cat 2 Road and Cyclocross Racer and Pro Level Mountain Biker. Aaron has also overcome paralysis from a broken neck (mountain bike accident) and made a full recovery. He now enjoys riding a fixie, teaching his girls to ride and ski, and adventuring on his KTM dirt bike.

COO, Co-Founder

Melissa Ross

Melissa likes to wear a lot of hats! She is a web developer and marketing professional (Gnarketing), cycling coach (Killercoach), artist, former professional cyclist (road, cyclocross, and xc), serial entrepreneur, and has over 13 years in the cycling and marketing industries. Melissa’s expertise includes marketing strategies for national and global markets, website development and working with startups, sponsored teams, endurance athletes, and product development with Asian and European manufacturers. Melissa lives in Laramie, WY with her husband (Aaron), two young daughters (Saoirse-6, Aoife -4), and three border collies. (Melissa and Aaron met in college on the University of Wyoming Cycling Team many years ago).

Melissa has raced all over Europe, South Africa, the US, and recently finished bikepacking 300 miles of the Arizona Trail. Melissa has made a full recovery from two mild traumatic brain injuries (mTBIs) in the past two years and is passionate about connecting with other concussion warriors. She hosts a podcast called, "Get Your Head Back in the Game." As a proud mom of two young girls, she enjoys taking her kids on adventures and teaching them how to ride and paint.

The Dogs

If you can't guess, we love dogs!! Our bordercollie family will probably greet you when you visit our cycling lab. Scotch and Buddy have over 7 years working in the cycling industry including a wind tunnel! They are litter mates. Scotch is Woodrow's mom. Woodrow is just learning the ropes and has a passion for speed.